In this Forbes article, our founder, Sharon Olson, CFP®, CEPA explains how women executives often hesitate to negotiate their own compensation despite confidently negotiating on behalf of their organizations, leading to long‑term financial disadvantages when they accept initial offers without fully evaluating their value. Sharon emphasizes that effective negotiation begins well before an offer is made and should encompass the full scope of executive compensation—not just salary—to ensure alignment with career goals, financial priorities, and personal boundaries
